Uptime and loading speed is a crucial ranking aspect in technical SEO. If your website is slow to load, it won\u2019t top the search results.<\/p>\n\n\n\n
In order to avoid harming your ranking (and your listeners’ impression of you), you need a fast loading website. How do you optimize your website speed? One of the solutions for speed optimization is to create progressive web applications using Magento 2 PWA Studio<\/a> or other solutions, depending on your platform.<\/p>\n\n\n\n How is this relevant to your podcast<\/a>? Podcasts are heavy media files that you need to store. You can use your website hosting to do it, but it requires a lot of server resources.<\/p>\n\n\n\n If the number of your listeners exceeds what the hosting service can handle, it will simply backpedal the broadcast. Therefore, always make sure your platform is capable of seamless podcast delivery to users.<\/p>\n\n\n\n How do you get high podcast rankings on Google? Get others to talk about your podcast on their websites, blogs, social channels, and podcasts. The more your podcast is mentioned and shared, the higher you’ll rank on Google.<\/p>\n\n\n\n Moreover, be sure to distribute your episodes through podcast listening apps. The more apps you utilize, the better. It raises the chances that you\u2019ll reach out to as many people as possible on various sites.<\/p>\n\n\n\n The most popular podcast directories<\/strong> include:<\/p>\n\n\n\n According to Statista<\/a>, Spotify is the most popular podcast provider among the American audience, followed by Apple Podcasts and Pandora.<\/p>\n\n\n\n Image credit: Statista<\/a><\/p>\n\n\n\n Take a look at the screenshot below. That\u2019s what a podcast preview looks like on Apple Podcasts. There is the logo, title, and author. You can also see the category to which this podcast belongs.<\/p>\n\n\n\n Below the logo is the number of recorded episodes and a description of the show. Also, you can read the episode summary in the list to get the main idea and see how people rate the podcast.<\/p>\n\n\n\n Screenshot taken on Apple Podcasts<\/a><\/p>\n\n\n\n Why do you need keywords for your podcast? Because it\u2019ll attract a target audience<\/a> who insert certain phrases while searching.<\/p>\n\n\n\n How do you choose keywords for your podcast? Find one short phrase as your main topic. And add a couple of other important keywords. For example, type the \u201cmarketing trends\u201d phrase in the Apple Podcast search bar.<\/p>\n\n\n\n You\u2019ll see a list of episodes and shows corresponding to this phrase. Click on the episode called \u201c3 Big E-Commerce Marketing Trends for Q3 2021\u201d. What do you see in the screenshots? The podcasters use a keyword phrase in the title, description, and timeline.<\/p>\n\n\n\n Screenshot taken on Apple Podcasts<\/a><\/p>\n\n\n\n Blog posts streamline the search of your podcast on Google.<\/p>\n\n\n\n How can they promote your podcast<\/a>? First of all, a title and text are additional opportunities to boost your podcast\u2019s SEO with relevant keywords.<\/p>\n\n\n\n Also, the text tells what to expect, so it\u2019ll be easier for people to understand podcast relevance to their queries. And whether you need to turn them on at all. You can list important information about guests, attach a link to the required resources, such as the landing page, and mention what you missed in the audio.<\/p>\n\n\n\n Pro tip!<\/strong> If you’ve used Ecamm Live<\/a> to create your podcast, you can take the video file of your episode and upload it to Descrip<\/a>t to grab the transcript. Use the transcript to create a keyword-rich blog post from your podcast episode.<\/p>\n\n\n\n Do you already have blog posts relevant to your podcast topics? Check if you can add your episodes to them. Take advantage of your existing blog\u2019s on-page SEO and increase the number of visits and potential subscribers to your podcast.<\/p>\n\n\n\n Here is an example of the Trellis blog post with an inserted podcast. The authors tell the podcast\u2019s origin story, include a YouTube video of the discussion, and mention platforms to download the episode.<\/p>\n\n\n\n2. Make Use of Podcast Listening Apps<\/strong><\/h3>\n\n\n\n
![\"preferred](\"https:\/\/lh3.googleusercontent.com\/-JgNZGnin1cJ4CbwsQX-fSEAb32bivvwykrZXrkP8lx5T7nqX1ekH4xbzslunMQ76eh9G7aAZtHpKXYJOqcrGA1NQGtPyjUN7sRbYxA1qRETra1kcIrDJk_wD6LDhWAQAwTpJhu7=s0\")
![\"Example](\"https:\/\/lh5.googleusercontent.com\/ztYh28wIpppAlw8wq7SWtpQ6OpINY4_qCvVek767VWWJfE-Lyj7vyjTXjEE4I31ZRdq9cy27BnctF5pGhYcpbF6aLjJk7jWzYH8Oco23vXLpyCUwqgHNiB5QiI4PWg8xd_JSLGbh=s0\")
3. Select Keywords for Each Episode<\/strong><\/h3>\n\n\n\n
![\"podcast](\"https:\/\/lh3.googleusercontent.com\/K_K7lHLrGat1oRqtsrHAoTeQ5tjmqQ_m7S3YezsGB5YNsbPl-s5hy6hcczk_8hBfUor_KF9Ua8ZYQLsKxconLlgoFBMkQIvLTY0VAzmTqyt1dAk2SL-9URZrY68gt8vqxiQq2toU=s0\")
4. Create Blog Posts for Your Episodes<\/strong><\/h3>\n\n\n\n
![\"Blogging](\"https:\/\/lh4.googleusercontent.com\/jBgw8BQP8IobMbaMnPOiAbwSyGmTBg08jfKj3jTL2ec2AKoA2NMXN2z5vBgdcKqtx19wlzxYlE-dBIAvWy9r3ZMLKA21e3gYski26IbczNDje69YvLA2vzscS0FaTJ71V34XSWJ3=s0\")