{"id":268,"date":"2019-12-02T10:26:42","date_gmt":"2019-12-02T15:26:42","guid":{"rendered":"https:\/\/ecamm.com\/blog\/?p=268"},"modified":"2021-03-10T09:44:16","modified_gmt":"2021-03-10T14:44:16","slug":"5-live-streaming-myths-debunked","status":"publish","type":"post","link":"https:\/\/ecamm.com\/blog\/5-live-streaming-myths-debunked\/","title":{"rendered":"5 Live Streaming Myths Debunked"},"content":{"rendered":"\n<p>Live streaming is a powerful way to reach new audiences, build customer loyalty, grow engagement, and create authentic content that audiences love. Although live video has only been around for a few years now, it&#8217;s quickly become one of the most popular marketing tools out there. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/ecamm.com\/blog\/wp-content\/uploads\/2019\/09\/Livestreaming-101-2.png\" alt=\"Livestreaming 101\" class=\"wp-image-137\" srcset=\"https:\/\/ecamm.com\/blog\/wp-content\/uploads\/2019\/09\/Livestreaming-101-2.png 560w, https:\/\/ecamm.com\/blog\/wp-content\/uploads\/2019\/09\/Livestreaming-101-2-300x169.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Did you know?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>80% of consumers prefer to watch live videos from a brand then read a blog. (<em>Source: <a href=\"https:\/\/livestream.com\/\">Livestream<\/a><\/em>)<\/li><li>63% of people aged 18-34 watch live streaming content regularly. (<em>Source: <a href=\"https:\/\/neilpatel.com\/\">Neil Patel<\/a><\/em>)<\/li><li>More than 1 in 5 Facebook videos are Live and are watched 3X longer than pre-recorded videos. (<em>Source: <a href=\"https:\/\/www.go-globe.com\/\">Go-Globe<\/a><\/em>)<\/li><\/ul>\n\n\n\n<p>Yet even <a href=\"https:\/\/www.uscreen.tv\/blog\/live-streaming-statistics\/\">with the powerful live video statistics available<\/a>, there are many entrepreneurs, small businesses, and brands out there that haven&#8217;t tried live streaming yet. One of the reasons why they (and maybe also YOU) haven&#8217;t tried live streaming is that they&#8217;ve fallen victim to one of a few common live streaming myths.<\/p>\n\n\n\n<p>Here are some of the live streaming myths we hear all the time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Myth #1: It&#8217;s too expensive.<\/h4>\n\n\n\n<p><strong>What we hear: &#8220;<\/strong>I can&#8217;t get into live streaming right now. I&#8217;d need a ton of expensive equipment, gear, and software. I just can&#8217;t invest in that right now.&#8221;<\/p>\n\n\n\n<p><strong>The reality:<\/strong> You can effectively start live streaming <em>right now<\/em> with nothing more than something to say and a smartphone. It&#8217;s true. Most live streamers start broadcasting with their smartphone and then work their way up to the set-up that works best for them. Live streaming is as expensive as you want it to be.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ecamm.com\/blog\/wp-content\/uploads\/2019\/11\/Live-Streaming-Phone.png\" alt=\"Live Streaming with a smartphone\" class=\"wp-image-288\" width=\"471\" height=\"265\" srcset=\"https:\/\/ecamm.com\/blog\/wp-content\/uploads\/2019\/11\/Live-Streaming-Phone.png 560w, https:\/\/ecamm.com\/blog\/wp-content\/uploads\/2019\/11\/Live-Streaming-Phone-300x169.png 300w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/figure><\/div>\n\n\n\n<p>To get started with Ecamm Live, you simply need a Mac computer with a built-in webcam and microphone and you&#8217;ll be ready to create professional-quality live video broadcasts that include your branding, screen sharing, and even the ability to interview guests! <\/p>\n\n\n\n<p><strong>Total cost: $644<\/strong><br><em>&#8211; Used MacBook &#8211; roughly $500<br>&#8211; <a href=\"https:\/\/appd.ecamm.com\/users\/pricingplans\">Ecamm Live Standard Annual <\/a>&#8211; $144<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Myth #2: It&#8217;s really hard.<\/h4>\n\n\n\n<p><strong>What we hear: <\/strong>&#8220;I can&#8217;t get into live streaming. I&#8217;m not tech savvy. It seems really tricky to be able to do all of the cool stuff I want to do.&#8221;<\/p>\n\n\n\n<p><strong>The reality:<\/strong> Live streaming apps range from the incredibly easy to the incredibly complex. Frankly, you don&#8217;t need to use a complicated app to get professional results. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ecamm Live: Live Streaming Made Easy\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/ZzjuDupJCp8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>With Ecamm Live, we&#8217;ve built a powerful live video studio that lets you do just about anything you can envision. But we&#8217;ve also made our app easy to use so that anyone can pick it up and get started quickly. We even have a built-in <a href=\"https:\/\/support.ecamm.com\/en\/articles\/3324006-recording-your-broadcasts\">&#8220;record only&#8221; feature<\/a> so you can practice and play around with some of the features before you ever need to hit that &#8220;go live&#8221; button. <\/p>\n\n\n\n<p><a href=\"https:\/\/ecamm.com\/blog\/how-to-overcome-your-fear-of-livestreaming\/\">Live streaming may feel scary or overwhelming<\/a>, but with just a bit of practice and a <a href=\"http:\/\/www.facebook.com\/groups\/ecammlive\">supportive community<\/a> to test things out with and you&#8217;ll be a professional in no time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Myth #3: I need a full team to do it.<\/h4>\n\n\n\n<p><strong>What we hear:<\/strong> &#8220;We don&#8217;t have a video team. I&#8217;m a one-man show and I don&#8217;t think I can do this on my own.&#8221;<\/p>\n\n\n\n<p><strong>The reality: <\/strong>Live streaming is significantly easier to do than other video creation. If you don&#8217;t have a full time videographer or video marketing team, you can still get up and running with live streaming &#8211; even if you&#8217;re flying solo.<\/p>\n\n\n\n<p>What makes live streaming easier than pre-recorded, edited video is that there isn&#8217;t an expectation for it to be perfect. In fact, most viewers are hoping it <em>won&#8217;t be<\/em> because they want the video to be (and feel) real and authentic.<\/p>\n\n\n\n<p>So whether you&#8217;re walking through your office showing behind-the-scenes, doing a live Q+A, or hosting a product reveal, you don&#8217;t need a full team of video professionals to be effective. <\/p>\n\n\n\n<p>You can create an entire live video broadcast in Ecamm Live with just one person and some creative ideas. We&#8217;ve made it easy to get started and to take your story to your audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Myth #4: It&#8217;s only for certain kinds of businesses.<\/h4>\n\n\n\n<p><strong>What we hear:<\/strong> &#8220;I&#8217;m not a marketer and I don&#8217;t want to start a live video show or podcast. Live video isn&#8217;t for me.&#8221;<\/p>\n\n\n\n<p><strong>The reality<\/strong>: Everyone (and every business) has a story to tell. Live video is a powerful medium to tell those stories because it&#8217;s a) highly visual and b) it&#8217;s personal and authentic. <\/p>\n\n\n\n<p>Whether you&#8217;re a real estate agent, someone selling LuLaRoe clothing, a pastor of a church, a fitness coach, a musician, or anything in between &#8212; live video can help you effectively tell your story and build strong connections while you&#8217;re doing it. It&#8217;s a worthwhile investment to make in your business and in yourself.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Myth #5: The value is only during the live video stream.<\/h4>\n\n\n\n<p><strong>What we hear:<\/strong> &#8220;It&#8217;s going to be tough getting people to tune in to a regular live stream broadcast and then I&#8217;ll have spent a ton of time for a few viewers.&#8221;<\/p>\n\n\n\n<p><strong>The reality<\/strong>: As strange as it may sound, going live is just one aspect of live streaming. Once you&#8217;re done broadcasting, your live video stays on the social platform you&#8217;ve broadcasted to and all of the engagement your video has received will help it to continue to be seen in &#8220;replay&#8221; to more viewers.<\/p>\n\n\n\n<p>Live videos can also be downloaded and repurposed. With Ecamm Live, you&#8217;ll get a high-quality video file of every live broadcast saved automatically on your computer.<\/p>\n\n\n\n<p>Trim down the file and create shorter clips to share on different social channels, grab the transcript and turn your live video into a blog post, or put a spend behind the live video once it&#8217;s over to get more viewers to catch the replay. As Mike Allton shares, you can <a href=\"https:\/\/www.thesocialmediahat.com\/blog\/how-to-create-26-pieces-of-content-from-a-facebook-live\/\">create 26 pieces of content from one Facebook Live video<\/a>. That&#8217;s a lot of life in one live video.<\/p>\n\n\n\n<p>Don&#8217;t fall victim to live streaming myths. You have a story to tell and live video can help you tell it effectively. The benefits of live streaming are huge. Don&#8217;t wait. <a href=\"http:\/\/www.ecamm.live\">Get started today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live streaming is a powerful way to reach new audiences, build customer loyalty, grow engagement, and create authentic content that audiences love. Although live video has only been around for a few years now, it&#8217;s quickly become one of the most popular marketing tools out there. Did you know? 80% of consumers prefer to watch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353,16],"tags":[57,5,63,65],"class_list":["post-268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","category-tips-tricks","tag-how-to-live-stream","tag-how-to-livestream","tag-live-streaming-myths","tag-live-video-tips"],"_links":{"self":[{"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":19,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"predecessor-version":[{"id":1299,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/posts\/268\/revisions\/1299"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}