{"id":359,"date":"2020-04-14T17:25:41","date_gmt":"2020-04-14T21:25:41","guid":{"rendered":"https:\/\/ecamm.com\/blog\/?p=359"},"modified":"2021-05-27T11:35:25","modified_gmt":"2021-05-27T15:35:25","slug":"virtual-summits-live-streaming-video-conferencing-and-more","status":"publish","type":"post","link":"https:\/\/ecamm.com\/blog\/virtual-summits-live-streaming-video-conferencing-and-more\/","title":{"rendered":"What&#8217;s the Difference? Virtual Summits, Live Streaming, Video Conferencing, and More&#8230;"},"content":{"rendered":"\n<p>Okay, let&#8217;s get real a moment. With COVID-19 and social distancing, we&#8217;ve seen just about <em>everything<\/em> move into the virtual space. And yes, that includes conferences, meet-ups, date nights, and more.<\/p>\n\n\n\n<p>This means that your inbox and social feeds have likely been filled with buzzwords like virtual summits, virtual conferences, live streaming, video conferencing, Zoom, webinars, and more. <\/p>\n\n\n\n<p>And maybe your head is spinning. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/giphy.com\/gifs\/steve-martin-head-spin-spinning-cLtvKDcQYkSRO\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/cLtvKDcQYkSRO\/giphy.gif\" alt=\"Steve Martin Spinning GIF - Find &amp; Share on GIPHY\" width=\"500\" height=\"268\" \/><\/a>\n<\/div><\/figure>\n\n\n\n<p>Don&#8217;t panic! We&#8217;re here to help. The good news is that you can do just about anything with some helpful apps and a ton of creativity.  And double good news! You can partner live streaming with all of the other video &#8220;things&#8221; we talk about below, so you can create affordable, valuable, professional content quickly.<\/p>\n\n\n\n<p>Bam. Let&#8217;s dive in!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In this post we&#8217;ll cover:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>What are all of these different things, anyhow?<\/li><li>A deep dive into the differences between each<\/li><li>Pros and cons<\/li><li>How to leverage each type correctly<\/li><li>App and platform recommendations<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Watch the full episode<\/h3>\n\n\n\n<p>Go LIVE Now! is a weekly live video show hosted by Luria Petrucci of\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/l.facebook.com\/l.php?u=http%3A%2F%2FLiveStreamingPros.com%2F%3Ffbclid%3DIwAR2vBuoTfTjtXXj0IywrCfri-4hHIYeshA8c7j7ClkZhpluAhVZ2ELKm_4Y&amp;h=AT0suxUJpzcw5qLEJwOwdsPw3y3cJWWECyWFX1dBF5LVSfleyXrgjxpR-69YgGFdc9yWkMOlt9KV_slgG0sgwwCOMWLB758tUx4p6YcdH7p_fUOkJ_c7Jos95HsOH2yZSyJTP0jr7Q\" target=\"_blank\">LiveStreamingPros.com.<\/a>\u00a0You can catch new episodes each week on\u00a0<a href=\"http:\/\/www.facebook.com\/ecammnetwork\">Facebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.youtube.com\/c\/ecammnetwork\">YouTube<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Go LIVE Now! Virtual Summits, Live Streaming, Conferencing, and More\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/yPFh9zsV7-8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">What are all these video or virtual things, anyhow?<\/h3>\n\n\n\n<p>Everything is cancelled and everyone is home. This means that you&#8217;ve probably had to jump online and do everything virtually or with the help of some video. This includes things like meetings, events, conferences&#8230; even games night and happy hour. Thanks to COVID-19, it&#8217;s now all virtual.<\/p>\n\n\n\n<p>So let&#8217;s break down what all of these video and virtual things actually are so you understand what you may need for your business and where to get started.<\/p>\n\n\n\n<p>As you flow through each of these types of video, be sure to ask yourself &#8220;what am I trying to accomplish?&#8221; That way you&#8217;ll know what plan of action makes the most sense to you and your goals.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Live Streaming<\/h4>\n\n\n\n<p><strong>What is it?<\/strong><\/p>\n\n\n\n<p>Live streaming is where you speak to the camera and reach people en masse. It&#8217;s one way delivery, but two way conversation. Unsurprisingly, it&#8217;s also live instead of recorded. <a href=\"https:\/\/www.ecamm.live \">Ecamm Live<\/a> is an example of a live streaming app that helps you broadcast live video out to social channels like Facebook or YouTube.<\/p>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Connect to people in a powerful way<\/li><li>Reach more people<\/li><li>Easy to do on social media platforms<\/li><li>Can be done publicly or privately<\/li><li>Can range from easy to do (lower quality) to hard to do (TV broadcast quality)<\/li><li>Replays are available immediately on social platforms<\/li><li>You can record and repurpose<\/li><li>Flexible<\/li><\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Not face-to-face<\/li><li>Fear factor. Yes, things can go wrong (but people are really understanding)<\/li><\/ul>\n\n\n\n<p><strong>Can Be Used For<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Connecting with customers<\/li><li>Growing a new audience<\/li><li>Public webinars<\/li><li>Virtual summits<\/li><li>Virtual events<\/li><li>Bringing customers into conversation<\/li><li>Interviews<\/li><\/ul>\n\n\n\n<p><strong>How to Use Live Streaming<\/strong><\/p>\n\n\n\n<p>As we&#8217;ve mentioned in previous episodes, there are <a href=\"https:\/\/ecamm.com\/blog\/how-to-go-live-quickly-with-the-right-content\/\">four levels of live streaming<\/a>. Here&#8217;s a quick recap.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Live from your phone &#8211; great for getting started<\/li><li>Go live from the desktop &#8211; use browser based services or go directly from Facebook or YouTube<\/li><li>Downloadable software &#8211; like Ecamm Live!<\/li><li>Full live streaming studio<\/li><\/ol>\n\n\n\n<p>However you&#8217;re going live, it can be a great way to take your business or brand to the next level and can be used alongside any of the video &#8220;things&#8221; that follow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Video Conferencing Apps<\/h4>\n\n\n\n<p><strong>What is it?<\/strong><\/p>\n\n\n\n<p>Video conferencing apps allow you to have private group conversations, face-to-face, and in real-time. The most popular video conferencing app right now is Zoom. While Ecamm Live is not a video conferencing app on its own, you can use a video conferencing app alongside it with the Ecamm Live virtual camera. <a href=\"https:\/\/support.ecamm.com\/en\/articles\/3829692-using-ecamm-live-with-zoom\">Here is how Zoom and Ecamm Live work together<\/a>.<\/p>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Private<\/li><li>Group conversations<\/li><li>Recording capabilities<\/li><li>Can do a one-way conference this way, too!<\/li><\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Not good for growing an audience<\/li><li>Not high quality<\/li><\/ul>\n\n\n\n<p><strong>Can Be Used For<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Work meetings<\/li><li>Gatherings with family &amp; friends<\/li><li>Virtual weddings, funerals, and graduations<\/li><li>Summits<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Virtual Summits <\/h3>\n\n\n\n<p><strong>What is it?<\/strong><\/p>\n\n\n\n<p>Virtual summits are private events that attendees register for. This means that virtual summit tools collect user data and, sometimes, payment. This is not something that a live streaming app can do on its own. The most popular virtual summit tool right now is <a href=\"https:\/\/www.heysummit.com \">HeySummit<\/a>, but you can also create a virtual summit using Zoom, or set up a summit on your website by embedding videos from YouTube or Vimeo. <\/p>\n\n\n\n<p>You&#8217;ll just need to think through how you&#8217;ll be collecting personal data and making sure you keep it secure.<\/p>\n\n\n\n<p><strong>Pro tip!<\/strong> You can use a site like HeySummit or even EventBrite to capture email addresses and payment and then run the live video sessions (your summit content) in a closed Facebook Group or onto unlisted YouTube videos that you can embed into a password protected website. <\/p>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Private<\/li><li>Can run an entire event online<\/li><li>Book speakers back to back<\/li><li>Live or recorded sessions<\/li><li>Grow your audience <\/li><li>Potential to generate revenue<\/li><\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Not good for reaching new social media audiences<\/li><li>Time consuming<\/li><li>Need to make sure you&#8217;re protecting sensitive data like email addresses and credit card information<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Webinars<\/h3>\n\n\n\n<p><strong>What is it?<\/strong><\/p>\n\n\n\n<p>A webinar is a private training in a one-to-many delivery style. Popular tools\/service options for webinars are <a href=\"https:\/\/demio.com\/\">Demio<\/a>, <a href=\"https:\/\/easywebinar.com\/\">EasyWebinar<\/a>, or use a private page on your website with embedded videos from YouTube unlisted or Vimeo.<\/p>\n\n\n\n<p>Again, you can use live video as part of a webinar, but you&#8217;d still need to house it somewhere (unlisted YouTube video or closed Facebook group) in order to keep it private. You would also need a tool or app to collect and store sensitive data like email addresses or payment.<\/p>\n\n\n\n<p><strong>Can Be Used For<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Teaching in a focused environment with no distractions<\/li><li>Offering products and services<\/li><\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Grows your email list quickly<\/li><li>Offers focused value<\/li><li>Helps to grow revenue<\/li><\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>People are often skeptical that you&#8217;re trying to pitch them<\/li><li>Time consuming<\/li><\/ul>\n\n\n\n<p>As you can see, there are pros and cons for each type of video tool. With a bit of clever planning and out-of-the-box thinking, you can do just about anything with a combination of a few apps and tools. <\/p>\n\n\n\n<p>The important thing is to ask yourself: what am I trying to accomplish? What are the most important things to me?<\/p>\n\n\n\n<p>Remember: live streaming is incredibly versatile and you can likely incorporate live video in each step of your virtual plans to create a professional and affordable workflow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">We\u2019re here to help!<\/h4>\n\n\n\n<p>Wherever you are right now with your business, you\u2019re not alone and we\u2019re here to help.&nbsp;<a href=\"https:\/\/ecamm.tv\/shows\">Go LIVE Now!<\/a>&nbsp;is a weekly live show on YouTube and Facebook. If you join us live, you can ask your questions at the end of each episode. If there\u2019s a subject you want us to cover, let us know in the comments below.<\/p>\n\n\n\n<p>Want to learn more about&nbsp;<a href=\"https:\/\/ecamm.tv\/shows\">Ecamm shows<\/a>? We have lots of amazing shows to choose from so you can take your live streaming to the next level.<\/p>\n\n\n\n<p>Or\u2026<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/groups\/ecammlive\">Join the Ecamm Live Community<\/a>&nbsp;to network with other live streamers like you.<\/p>\n\n\n\n<p>Snag some&nbsp;<a href=\"https:\/\/livestreamingpros.com\/ecamm\">free Ecamm Live training with Luria<\/a>.<\/p>\n\n\n\n<p>Get help from the Live Streaming Pros in&nbsp;<a href=\"https:\/\/livestreamingpros.com\/studio\">Creating Your Own Dream Studio<\/a>.<\/p>\n\n\n\n<p>Register for our&nbsp;<a href=\"https:\/\/ecamm.live\/bootcamp\">FREE Leap Into Live Streaming Bootcamp<\/a>&nbsp;and learn more about live streaming from over 40 experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay, let&#8217;s get real a moment. With COVID-19 and social distancing, we&#8217;ve seen just about everything move into the virtual space. And yes, that includes conferences, meet-ups, date nights, and more. This means that your inbox and social feeds have likely been filled with buzzwords like virtual summits, virtual conferences, live streaming, video conferencing, Zoom, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,353],"tags":[7,72,56,38,78,77,80],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-go-live-now","category-strategy","tag-ecamm-live","tag-go-live-now","tag-live-streaming","tag-luria-petrucci","tag-video-conferencing","tag-virtual-summits","tag-zoom"],"_links":{"self":[{"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/posts\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":12,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"predecessor-version":[{"id":2057,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/posts\/359\/revisions\/2057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/media\/365"}],"wp:attachment":[{"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecamm.com\/blog\/wp-json\/wp\/v2\/tags?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}