Bringing a Newsletter to Life with Live Video
For many newsletters, growth is a numbers game; publish more, promote harder, optimize subject lines. But for Silence, Brand!, growth came from something more human: inviting readers into the room where the work actually happens.
As a tri-weekly newsletter helping brand marketers navigate internet culture with intention, Silence, Brand! has always been rooted in conversation. The challenge wasn’t creating more content, it was finding a way to turn their existing editorial process into a shared experience. Livestreaming became the bridge with Ecamm Live as the tool of choice.
The Challenge: Connecting a Remote Team with a Growing Audience
Silence, Brand! is run by a team of four award-winning digital marketers scattered across the country. Despite the distance, their editorial rhythm has always centered on one thing: a weekly call where they gather to unpack trends, debate cultural moments, and make sense of the internet together.
That call was the heartbeat of the newsletter, but subscribers never got to see it.
The question became simple but powerful: how do you bring your audience into those conversations in real time without disrupting the flow that already works?
The Solution: Livestreaming to Substack with Ecamm Live
Substack was already a natural home for Silence, Brand! The platform blends traditional email newsletters with a built-in social network, allowing the team to reach marketers directly in their inboxes while fostering ongoing community engagement.
When they decided to introduce livestreaming in mid-2025, Ecamm Live became the missing piece.
“Ecamm was essential to making live video a natural extension of our newsletter’s brand,” the team shared.
With editors spread across the country, Ecamm’s Zoom integration made livestreaming feel as easy as hopping on any other weekly meeting. Meanwhile, Stream Deck support and a clean, intuitive interface allowed the team to create branded scenes, overlays, and transitions that matched their editorial voice without a steep learning curve or added production stress.
Live video didn’t replace their workflow. It enhanced it.
The Strategy: Substack-First, Multi-Platform Distribution
Silence, Brand! takes a Substack-first approach to livestreaming. Substack’s built-in notifications alert subscribers when a stream goes live, and each broadcast is reinforced through their regular newsletter issues.
To extend reach, they multistream to LinkedIn, where live chat conversations convert into comments on the replay, allowing engagement to continue long after the stream ends.
The result is a tight feedback loop: live conversations feed the newsletter, the newsletter drives streams, and both strengthen the community around the brand.
The Results: Growth, Confidence, and Connection
The numbers tell part of the story:
- December 2024: ~1,000 subscribers
- December 2025: 5,000 subscribers
That’s 5× growth in just twelve months.
But the impact goes far beyond subscriber counts.
Livestreaming put faces to names, deepened trust with their audience, and strengthened the team internally. Over the course of the year, several editors appeared on industry panels and speaking events and they credit live video with sharpening their confidence and clarity as experts in marketing, trends, and digital culture.
“We were really surprised at how noticeably more comfortable we became with every stream,” they noted. “Our streams quickly became something we look forward to.”
What’s Next
Heading into 2026, Silence, Brand! is focused on consistency and experimenting with new ways to engage viewers live. What began as a test has become a core part of their editorial rhythm and a powerful way to connect their audience directly with their expertise.
By bringing their newsletter to life on video, Silence, Brand! didn’t just grow faster.
They grew closer.
Turn Your Newsletter Into a Shared Experience
Newsletters don’t have to live only in inboxes. Live video creates a moment and moments build community.
Whether you’re publishing on Substack or beyond, Ecamm Live helps you show up live, look professional, and deepen relationships with your readers.
👉 Try Ecamm Live free and bring your newsletter to life.
