What is a storyboard, and why do they matter? So you’ve got a plan for what you want your recording to cover. You might even have a full script and think you’re ready to jump straight into recording! But let’s pause first and talk about why creating a visual storyboard beforehand can be a great […]
7 Easy Steps to Camera Confidence
If you’re planning on diving into the world of live streaming (or video creation), the first step to success is camera confidence. Being able to present on camera is actually a different overall feeling than being on stage or in person at a meeting. First off, it can feel a little weird staring into a […]
Why You NEED to do a Tech Check (Every Time)
Here’s the thing: if you’re really serious about live streaming, podcasting, even video presentations, webinars, or meetings, you are going to need to do a tech check. And not just one time, but every single time. No exceptions. Pre-show tech checks are one of the most important aspects of any show or video recording. After […]
Live Streaming and Internet Connectivity
So much of the success of live streaming relies on your internet connectivity (and your guest’s internet connectivity) and there’s actually a lot to think about. Do you go wired or wifi? Are you in a home office or on the go? What time are you live streaming at? These questions may seem like overkill, […]
How Real Estate Agents Can Leverage Live Streaming
Real estate agents need to be able to find new buyers and attract them to properties they may be interested in purchasing. And what better way to do that in 2021 than by leveraging live streaming? With live video, real estate agents can give an inside view into properties, answer important questions about how to […]
How to Make the Algorithms Work for Your Content
The explosion of content on the internet is pretty apparent. But, there’s also a flip side to that content explosion: Facebook and Instagram algorithms seem to be working harder to ensure users see content that they’ll love. Both platforms are getting more restrictive about the types of posts that pop up in news feeds, and […]
5 SEO Tips to Boost Your Podcast’s Reach
How do you attract listeners to your podcast? Chances are, you don’t just finish up recording your podcast, upload it to your podcast host, and call it a day. You need a promotional plan AND you also need to take care of SEO optimization for your podcast as much as you do for your website. […]
A 7-Step Plan for Using Facebook Live In Your Marketing
Did you know Facebook Live is the most widely used social media platform for live video? It’s true. According to Statista, one in five videos on Facebook is live, and 80% of consumers prefer to watch a live video over a blog. If you haven’t gone on Facebook Live yet, you might be missing out […]
Create Engaging Live Presentations
Live presentations can be a bit awkward. Especially if it’s not something you do often. Unlike recorded videos, live presentations do not leave any room for error. Your audience is already watching you and you can’t scrap your presentation and start over. If the presentation is live, you need to get it right the […]
5 Creative Ways to Repurpose Live Streams
Do you repurpose live streams? If not, why not? These days, everyone is consuming video content. Whether it’s for learning something new, entertainment, or community, more and more people are trusting video over other content mediums. For businesses and marketers, now is the time to leverage the full potential of video content. But how do […]