The explosion of content on the internet is pretty apparent. But, there’s also a flip side to that content explosion: Facebook and Instagram algorithms seem to be working harder to ensure users see content that they’ll love. Both platforms are getting more restrictive about the types of posts that pop up in news feeds, and […]
5 SEO Tips to Boost Your Podcast’s Reach
How do you attract listeners to your podcast? Chances are, you don’t just finish up recording your podcast, upload it to your podcast host, and call it a day. You need a promotional plan AND you also need to take care of SEO optimization for your podcast as much as you do for your website. […]
A 7-Step Plan for Using Facebook Live In Your Marketing
Did you know Facebook Live is the most widely used social media platform for live video? It’s true. According to Statista, one in five videos on Facebook is live, and 80% of consumers prefer to watch a live video over a blog. If you haven’t gone on Facebook Live yet, you might be missing out […]
Create Engaging Live Presentations
Live presentations can be a bit awkward. Especially if it’s not something you do often. Unlike recorded videos, live presentations do not leave any room for error. Your audience is already watching you and you can’t scrap your presentation and start over. If the presentation is live, you need to get it right the […]
5 Creative Ways to Repurpose Live Streams
Do you repurpose live streams? If not, why not? These days, everyone is consuming video content. Whether it’s for learning something new, entertainment, or community, more and more people are trusting video over other content mediums. For businesses and marketers, now is the time to leverage the full potential of video content. But how do […]
The Perfect Live Webinar Script Template
Online presentations are part of our everyday lives. It doesn’t matter if you’re planning to do a training session, a product launch, or a demo in front of a live audience. Nowadays, if you want to reach your target audience, you need to present online. But you can’t just improvise and say whatever comes to […]
Developing Your Brand Identity with Live Video (It’s Easy!)
Having a strong brand identity is vital to helping you stand out from the competition. It can help you to become more recognizable, build your reputation and, ultimately, get more sales. Live streaming is a great way for you to engage with your customers and strengthen your brand identity. In this article, we’re going to […]
Why Your Industry Podcast Isn’t Finding The Right Audience
A podcast is a brilliant way to grow your personal brand and establish a foothold within your industry. While we might find ourselves in a period of podcast saturation, there is still room for high-quality productions that appeal to a specific niche. Industry podcasts have an advantage in that they don’t need to be mass […]
How You Can Use Live Streaming to Grow Your Email List
Creating video content and generating an email list are two of the most effective ways to promote your business. While most marketers already use these two methods, not everyone knows how to utilize these two tools together as one strong strategy. One of the most popular and proven forms of video content is live streaming, […]
Avoid These 7 Live Streaming Mistakes
Live streaming has taken the Internet by storm. Whether you’re a social media star, or working on behalf of a business, live streaming works as a broadcast, thus creating a high demand for this digital phenomenon. But with that said, a lot can go wrong in live streaming. From ill-prepared equipment to not knowing what […]