Whether you’re a seasoned content creator or just dipping your toes into the creative waters, the secret to success lies in a simple principle: getting 1% better every week.
In this post, we’ll dive into practical strategies, inspiring stories, and actionable tips to help you grow your content creation journey.
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Why Consistency is the Game-Changer
Consistency is the foundation of success in content creation. Brandon Washington, in his recent chat with the Ecamm Fam, emphasized that even the top creators are constantly improving and figuring things out. “The goal is just to get 1% better with each upload,” he shared. This means showing up regularly, learning from each experience, and applying those lessons to the next project.
Why is consistency so important? Brandon explains, “If I only went live once a year, I’d forget everything I learned from the previous time.” By showing up weekly—or even daily—you build momentum, refine your skills, and create a rhythm that keeps you improving.
Actionable Tips to Build a Consistent Routine
Staying consistent doesn’t mean overloading yourself. Here are actionable ways to maintain a steady content creation routine:
- Set a posting schedule: Choose a frequency that works for you and stick to it, whether it’s weekly livestreams or daily Instagram posts.
- Repurpose content: Use tools like Opus to turn long-form videos that you create in Ecamm into short clips for platforms like Instagram, TikTok, and YouTube Shorts.
- Start simple: Don’t overthink your production. As Brandon said, “Most of my recent Instagram posts are shot on my iPhone.” Value trumps production quality.
- Collaborate: Find an accountability partner to create content together or motivate you to stay on track.
Learning from Fellow Creators
Over the past eight weeks, Brandon and the Ecamm team have connected with amazing creators like Millie and Tyrese, learning how they approach content creation. One standout tip? Batch your content creation to save time. Tyrese, for instance, spends just 30 minutes creating 2-3 short-form videos each day. This streamlined process lets him post consistently without burnout.
Millie, on the other hand, maximizes her efforts by repurposing her long-form YouTube videos into multiple Instagram Reels and TikToks. Her secret? Transcribe your videos and repackage the information in fresh, platform-specific ways. This ensures you’re reaching new audiences without reinventing the wheel.
Focus on Output, Not Outcome
One of the most transformative shifts in perspective is focusing on output rather than outcome. Instead of obsessing over views, likes, and followers, prioritize the act of creating and sharing. “The goal is to put it out there,” Brandon advises. By doing so, you’ll learn more from the process and stay motivated to keep going.
Brandon shared a personal example of this mindset shift. After being stuck at 26,000 followers on Instagram for years, he decided to post consistently every day. The result? Over 2,000 new followers in just two weeks—and two brand deals, one of which he shot entirely on his iPhone. The lesson? Show up, experiment, and let the growth follow naturally.
Building a Community That Supports You
Beyond metrics, content creation is about connecting with people. Brandon highlighted the power of community, sharing how the Ecamm Fam has been a source of support and encouragement, especially during tough times. “Having a strong community around you can be such a blessing,” he said. Whether it’s through livestream chats, in-person events, or online collaborations, building genuine connections should be a top priority.
Key Takeaways to Apply Today
- Start showing up: Even if you don’t feel ready, take the first step and commit to consistency.
- Simplify your process: Use tools like AI for transcription or reposting apps to save time and effort.
- Repurpose smartly: Break down long-form content into bite-sized pieces for different platforms.
- Engage with your audience: Value community interactions as much as your content itself.
- Focus on progress: Remember, the goal is to get 1% better with each upload.
Conclusion
As we step into 2026, let’s carry this mantra forward: Focus on outputs, not outcomes. By showing up consistently, simplifying your process, and engaging authentically with your community, you’ll create a foundation for growth and success. So, what will you do to get 1% better this week?
Share your goals in the comments below, and let’s hold each other accountable. Together, we can crush this year and beyond. 🚀
